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WHATLEY, Patricia; FORMAN, Leonard
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Curriculum
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Patricia Whatley is a registered
archivist and is University Archivist, Director of the Centre for Archive
& Information Studies and is an Hon. Lecturer at the University of
Dundee. She is a history graduate and has a PhD. In History. She is a
history graduate and has a PhD. In History. She is Chair of the Economic
& Social History Society of Scotland, a trustee of the Scottish
Historical Trust, a member of the Section Bureau of the ICA Section for
Archival Education and is on the Advisory Board of a Finnish Academy-funded
research project ‘Making and Interpreting National Pasts – the Role of
Finnish Archives as Networks of Power and Sites of Memory’. She is a former
Vice-Chair of the Scottish Council on Archives. Recent publications include
‘Scottish Archival Education: the Centre for Archive & Information
Studies, a Dundee perspective’, Scottish Archives, 2012 and Lost Dundee 2nd
ed., (with C.A. McKean), Birlinn, (2013). Research interests include
archival ethics & the social history of medicine in the Scottish
Highlands.
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Leo Forman is managing consultant of
the Edinburgh-based strategic consultancy Forman & Partners which he
founded in 2011 after almost 20 years in higher education advancement. Leo
advises non-profit clients in higher education and arts and culture on
strategic communications, engagement and public outreach and operates
between Edinburgh, London and York. He has developed bespoke advisory
strategies for the British Council and the Moscow Kremlin Museums,
University of Dundee and the National Portrait Gallery, London and the New
York Public Library for the Performing Arts, University of Strathclyde,
US-UK Fulbright Commission, Scottish Council on Archives, Global
Philanthropic, Cre8Architecture, American-Scottish Foundation and Creative
Cities International Inc., New York. A former special adviser for external
affairs and head of strategic communications and public affairs at the
University of Aberdeen, he played a leading role in positioning the
university during its £150million development campaign in UK and
international markets most notably the USA.
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Title:
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The Peto photographic
collection and the power of partnerships.
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Brief summary:
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This illustrated presentation will
use the international public engagement strategy developed for The Peto
Photographic Collection at the University of Dundee as a case study to
demonstrate the potential of visual archival collections to advocate,
promote and align with the strategic vision of an organization and raise
resources to preserve and manage them.
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Content:
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This 30-minute presentation will use
the international public engagement strategy developed for The Peto
Collection at the University of Dundee as a case study to demonstrate the
potential of creative archival collections to advocate, promote and align
with the strategic vision of an organization. The Peto Collection is one of
the largest, but relatively unknown, collections of photojournalism in the
UK comprising almost 130,000 original negatives and vintage prints by
Hungarian-born photographer Michael Peto, who worked for The Observer
newspaper and others during the 1950s and 1960s. When Peto died in
1970 his family left his entire collection to Dundee. This presentation
will examine how professional, curatorial and media partnerships with some
of the world’s leading museums, galleries and news organisations in the UK
and the USA have been forged to reposition the Collection and the
institution through international exhibitions and development activity.
Senior management and Alumni staff have been fully integrated into the
activities This previously unknown photographic collection has promoted
internationalisation within the University and raised funding to secure the
long term preservation of the collection, one aspect of which will which be
to fully digitise the prints and negatives. It has also developed a global
profile for the collection and aligned to the strategic aims of the
organisation. A key element of this success has been the use of an external
expert in public and cultural engagement and securing the support of high
profile patrons of the collection. The Peto family assisted by transferring
all rights of the collection to the University. The presentation will be
richly illustrated with Peto’s photographs.
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Scientific contribution:
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This presentation will make a
scientific contribution to the conference by demonstrating that an
innovative strategic approach to collection management can benefit both the
employing organization and the collection itself. Strategic management,
till recently, has been a little taught subject in archival schools.
Consequently, few examples exist of international public programmes, which
have originated in smaller scale archives, outside the national sector.
This case study will provide an example of how photographic and other
visual collections can be strategically developed to meet the aims and
objectives of the organizational strategic vision and contribute to the
long term preservation of the collections. It will also demonstrate that
through the use of non-archival external expertise public programming can
be enhanced.
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Keywords:
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Photography,
Public Programming, Strategic management.
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