New project to promote business tourism in Olot, Girona and Lloret de Mar

15/02/16 | This pioneering alliance in Catalonia has been formed to work together to become a focal point for business tourism

The Olot-Girona-Lloret project is a merger of local initiatives specialised in the meetings industry run by each of these municipalities. Building upon work carried out by Reunions entre Volcans in Olot, the Girona City Convention Bureau and the Lloret Convention Bureau, the three municipalities have agreed to pool their financial and human resources with three very clear objectives: to create a new business tourism product that leverages the complementary nature of three totally different landscapes, to bring the members of the three local initiatives together in order to generate joint proposals and business opportunities, and to position the three territories' brands in the international meetings industry.

The action plan drawn up by the three local initiatives includes promotion and marketing events. During 2016, visits will be arranged with event planning companies, travel agencies specialised in business tourism and end customers. In addition, the members have agreed to hire a professional to market the Olot-Girona-Lloret product in the Catalan and French markets.

Presentations will also be held in Barcelona, Madrid and Toulouse, as will familiarisation trips for tour operators interested in receiving more personalised information about the product.

The Olot-Girona-Lloret business tourism project has been very well received by the members of Reunions entre Volcans, the Girona City Convention Bureau and the Lloret Convention Bureau, and has the support of the Catalan business tourism promotion bodies, the Catalunya Convention Bureau and the Costa Brava Girona Convention Bureau.